1. Strategic Planning and Implementation:
   Supports and facilitates development, implementation, and tracking of business development / marketing plan. Participates in the firm’s strategic planning activities with respect to evaluation and improvement of present client relations and services, and future business development opportunities and activities.
2. Media/Public Relations:
   Prepares and manages public relations activities and communications for the firm (or contracts with and provides oversight to outside agencies), including press releases, new Lawyer announcements and notices, other firm announcements, media materials, and coordination with any outside PR consultants.
3. Newsletters, Brochures and Promotional Materials:
   Designs (or contracts with and provides oversight to outside vendors to design), updates, and maintains online and print marketing and business development materials for the firm.
4. Photography, Logos, and Promotional Products:
   Arranges for professional photoshoots and maintains image and logo files. Prepares various art files (headshots, logos, graphics) for use in online and print materials. Designs artwork and selects products for promotional use at tradeshows, presentations, etc.
5. Website and Social Media:
   Works with contractors in managing the firm's social networking (LinkedIn, Facebook, etc.), and other electronic communications, including drafting and updating content and images, evaluating effectiveness as needed.
6. Directories and Awards:
   Manages the firm’s profiles on online directories and referral sites, submits information for Lawyer and firm awards, promotes awards, and determines which directories should be launched and maintained.
7. Event Planning/Coordination and Gifts:
   Manages business development/client services functions, events, and opportunities for the firm, including:
   a. Develops, organizes, and provides support for firm receptions, conferences, seminars, and other special firm-sponsored events; and
   b. Holiday cards, gifts, and thank you gifts for clients or referral sources.
8. Sponsorships and Speaking Engagements:
   Identifies, evaluates, and makes recommendations for firm/Lawyer participation in sponsorships, conferences, tradeshows, speaking and writing opportunities, and similar events. Coordinates activities (RSVPs, promotional products, advertising, presentation slides, etc.) as needed. Promotes speaking engagements as appropriate.
9. Surveys and Assessment:
   Designs and conducts – or arranges for the design and implementation of – client satisfaction surveys and market research.

The Must Haves:

• Completion of a college or university degree required. Concentration in marketing, business, and/or communications strongly preferred.
• Previous law firm experience considered an asset.
• Familiar with SEO and Google Analytics including ability to set goals, interpret metrics, and implement projects that will improve online performance and visibility.
• The successful candidate must demonstrate an ability to write effectively for public relations and other purposes for audiences inside and outside the firm and to prepare written materials to support and to follow-up marketing opportunities for the firm and for individual Lawyers.
• Ability to evaluate opportunities for business development and manage a budget.
• Tech savvy with proven commitment to efficiency and continuous learning.
• Good knowledge and experience with MS Windows and MS Office Suite (Office 365).
• Ability to work independently and collaboratively within a team environment.
• Ability to work in a high-pressure environment.
• Flexibility to occasionally work overtime.